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Is Your Enterprise Spinning Its Promotional Wheels?

December 10th, 2023

Ontology Of Value pexels-markus-spiske-3806753 Is Your Enterprise Spinning Its Promotional Wheels? All Posts Business Development  business development
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SUMMARY / KEY TAKEAWAYS

  • There’s a lot of marketing noise out there. So much so that not every single marketing campaign that crosses your eyes and ears will be successful, or appeal to enough people in order to make that investment worth it. It’s important to remember, after all, that business life is a competition from top to bottom.
  • If you run a company yourself, you likely won’t need to be taught that. You know it already and are repeatedly reminded of just how many other businesses would like to take your market share. However, this point emphasizes that in modern business, there’s no room for dead weight, nor for spinning your wheels.
  • This applies to marketing as sharply as any other consideration worth focusing on. However, as marketing can quite literally define the audience who eventually keeps your light on, it’s important to make sure you approach it correctly. In this article, we’ll discuss three mistakes you could be making that are effectively causing you to “spin your promotional wheels.”

There’s a lot of marketing noise out there. So much so that not every single marketing campaign that crosses your eyes and ears will be successful, or appeal to enough people in order to make that investment worth it. It’s important to remember, after all, that business life is a competition from top to bottom.

If you run a company yourself, you likely won’t need to be taught that. You know it already and are repeatedly reminded of just how many other businesses would like to take your market share. However, this point emphasizes that in modern business, there’s no room for dead weight, nor for spinning your wheels.

This applies to marketing as sharply as any other consideration worth focusing on. However, as marketing can quite literally define the audience who eventually keeps your light on, it’s important to make sure you approach it correctly. In this article, we’ll discuss three mistakes you could be making that are effectively causing you to “spin your promotional wheels.”

Are You Considering The Post-Short-Term Results?

It’s easy to think that marketing is all about short-term wins; you tell people you’re here and ready to serve them, they try you, you deliver, and hopefully, that process repeats itself. But that’s hardly the only method of achieving worthwhile results. In fact, you may find that the mid-term investment and long-term results you get from diligent planning works ahead of time. 

For example, using a professional like Chris Boggs can help you ensure your SEO development leads to better search engine ranking as your search authority raises through good practice. This takes some time, but shows that not all promotional efforts need results right now, but can drip feed excellent returns later.

What Identifiers Does Your Brand Possess?

Assume your possible customer sees your advertisement, but through whatever slip of the mind we all have from time to time, they forget your company name. How else might they refer to you? This brings up an interesting question about brand qualities and identifiers, and how they work to cement themselves in memory. 

Do you have memorable fonts that can be recognized, and good banner/graphic design that helps someone pick you out against other businesses? Are you the face of your brand, or a generic presence your industry? These questions can help you determine if your design approach is as sharp as it otherwise could be, and you can perform surveys to understand just how memorable you are.

What Value-Added Offer Are You Giving?

Just saying you’re present is no longer enough to ensure good custom. Even companies like Disney have to launch promotional campaigns about something, be that their streaming service being discounted for three months, or sign up bonuses for an entire year. 

So, what value added offer are you giving by virtue of a member of the public seeing your ad? 

If you’re unsure, then it might be you don’t have one. To light a fire under your audience and inspire them to use you is much more powerful than just tacitly reminding them of your presence, and that can be a good philosophy to market with.

With this advice, you’re certain to avoid spinning your brand’s promotional wheels.

Please cite as:
Ontology of Value (December 10th, 2023). Is Your Enterprise Spinning Its Promotional Wheels?. Retrieved from: https://ontologyofvalue.com/is-your-enterprise-spinning-its-promotional-wheels/

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