How To Make Your Business Fail Fast.

If you’re in search of ways to fail in business, there are numerous opportunities for you to do just that. But why would you want to, you’re likely asking yourself? Good question. The truth is, no one starts a new business venture with the intention of failing.

Still, some people find themselves on this path anyway, and with over half of businesses failing in the first few years of operations, it does seem like some individuals embark on this journey without wanting to do very well—especially in the world of e-commerce. So, if achieving failure in your next e-commerce business venture is your top priority, here are some tips that can help you do just that.

1. You Don’t Need Marketing.

Who wants to splurge all their funds flaunting their business to others? After all, isn’t word of mouth the most effective advertising? You don’t require online ads convincing people to shop with you, excessive social media product sharing, or costly TV and radio promotions to gain visibility. Just establish your website, relax, and let customers come to you.

2. Do Not Make It Easy To Pay.

A guaranteed method for you to miss that goal and prevent your business from making money is to complicate the payment process for your goods or services. You wouldn’t want to set up card on file payments, which securely save card details for convenient future transactions, and you certainly wouldn’t want to provide multiple payment options. These measures would only boost your sales and encourage repeat customers, completely defeating the purpose.

3. Don’t Care About Digital Security.

The last thing you’d desire is for people to have confidence that they’re shopping on a secure website, and their information is safeguarded. I mean, who would want to safeguard the details and data you possess, right? Allowing hackers to roam freely on your website and not impeding them can expedite your business’s downfall faster than you could accomplish on your own. Therefore, ensure your website’s safety, encrypt your data, change your passwords periodically, and make sure they are unique and robust – using “password” as your password is definitely not advisable in this case.

4. Don’t Care About the Customer Journey.

Why take all the fun out of searching through page after page of product listings by adding navigation and search bars? You want people to spend a lot of time on your website, aimlessly scrolling through things they don’t want. Or you want them to close the tab at the first hurdle because you don’t have a menu, straightforward navigation, or a search bar.

They’ve arrived at your site; surely they can figure their way around without any guidance, right? So, don’t bother with a user-friendly menu bar at the top of the page, complete with well-defined categories, and certainly don’t include a convenient search bar to assist them. After all, that would just be too logical.

Conclusion: How To Make Your Business Fail Today?

If you’re looking to ensure your business doesn’t thrive, there are numerous paths to choose from. You can opt for subpar accounting, keep the wrong items in stock, offer shoddy customer service, and provide low-quality products. Creating a user-friendly website, accepting multiple payment options, and prioritizing security are all things you’ll definitely want to avoid. Neglecting these crucial aspects will help you undermine the potential success of your online business.