3 Tips For One-Upping Your Marketing Message.
January 13th, 2024
SUMMARY / KEY TAKEAWAYS
- Any experienced marketer will tell you it’s not the momentary promotional campaigns that matter most for a brand, it’s the long-term narratives they foster that count.
- In some cases, that’s not even the job of a marketing professional within that firm.
- For example, think of Disney, one of the most successful brands on Earth.
Any experienced marketer will tell you it’s not the momentary promotional campaigns that matter most for a brand, it’s the long-term narratives they foster that count. In some cases, that’s not even the job of a marketing professional within that firm.
For example, think of Disney, one of the most successful brands on Earth. If asked for three words to describe their entity, you would no doubt consider “magical, childhood, fantasy” or some variants of those words to come to mind.
This isn’t an accident. Disney is highly litigious in how they manage their brand to sustain this image, helping to quell any threats to it. That family-friendly image is everything, a narrative that must be protected even outside a marketing department’s realm.
But you might not have the legal might and presence of such a company, and luckily, your marketing staff are still in control. But how can you one-up your marketing message compared to your competitors? Let’s consider that, below:
1. Leveraging Emotional Appeal For Maximum Impact.
Many people think marketing is about impressing or making the boldest claims. Most often, it’s not. It’s about utilizing the emotions we all feel to connect with a brand message. So for example, it’s hard not to empathize with a charity during their promotional campaign discussing the issue they focus on assisting, and that’s exactly what they’re looking for.
You don’t have to play on emotions of grief or empathy, of course, but excitement, interest, fun, euphoria, or even romance as the fragrance ads do. Consider which emotions your brand could levy. You may be surprised.
2. Be Transparent About Your Process.
It might sound strange to just “let it all out there,” but you’d be amazed at how being transparent about your process can help you reveal the magic behind your outfit and why it’s so exciting. After all, if you’re motivated about your business, why not show the world why exactly that is?
For example, you might show how LOC Scientific has designed your fitness supplement company a state-of-the-art laboratory to make your best products and conduct the best research yet. This behind-the-scenes look allows you to connect with the curiosity of your audience, while also engaging with them. How many others can boast that approach?
3. Authoritative Voices.
While you may be one hundred per cent honest about the worth of your business, most understand that you have a biased viewpoint. It’s important to accept this because it means you can reach out to others to give their take.
From centring honest and positive reviews of your brand on your homepage to even sending out review units for influencers to talk about and weight their take, allowing as may other people as possible to validate you does the work for you. It’s one thing for a brand to suggest they have something cool, it’s quite another to get a dozen impartial confirmations of that.
With this advice, we hope you can more easily continue to one-up your marketing message for the better.
Please cite as:
Ontology of Value (January 13th, 2024). 3 Tips For One-Upping Your Marketing Message. Retrieved from: https://ontologyofvalue.com/3-tips-for-one-upping-your-marketing-message/
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