Dr. Davide Rigoni is appointed as Professor of Neuromarketing and Management Psychology at Hult International Business School and he is part of the research staff at the Business and Marketing Department of the Free University Brussels, Belgium. His research on free will and decision making is published in high-tier peer-reviewed international journals in the field of psychology and neuroscience. He is also the founder of the International Center for Evidence-Based and Neuroscientific Education (ICENSE, https://www.icense.org/), a company that provides education, training, and consulting in the areas of neuromarketing, management psychology, and economic decision-making.
In this webinar, Davide told us why he decided to get out of his comfort zone and take a step towards building his own company operating in neuromarketing. What is the condition of neuromarketing today? How can neuromarketing improve learning online? What are the tricks that marketers use to influence our decisions? What are the next steps for Davide’s company?